Archive for December, 2008

Free Images!

Saturday, December 6th, 2008

Over on Lorem Ipsum Blvd, there are two lists you may find useful: 23 stock photo sites and 35 vector image sites.

Quote o’ the Day

Friday, December 5th, 2008

One of the greatest movies ever. Ever.

“You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it.”
Atticus Finch

The Cyber Monday Numbers Are In … Sorta

Thursday, December 4th, 2008

Digital Media Wire reports that CyberMonday sales increased 15 percent over last year. That’s according to comScore, which measured U.S. Internet audience at 182 million in October 2007 and 190 million a year later — an increase of 4.4 percent over last year, which accounts for some of that 15 percent. Then again, comScore also predicted flat growth for 2008 holiday online spending, so go figure.

Cold Calling

Wednesday, December 3rd, 2008

No. Cold. Calling. Period.

While the discussions in LinkedIn groups tend to be top-heavy with self-promotion, there’s some interesting stuff happening there, too.

One thread on the eMarketing Association Network discussion forum began yesterday with the simplest of questions: “What is cold calling?”

The answers were fascinating, ranging from “the most effective tool we sales and marketers can use” to “an emergency measure and a clear sign that your lead generation efforts are failing.”

I would go further, and in fact did: I find cold-calling to be spammy and obnoxious. If someone cold-calls me, it’s a litmus test: I’ll never use their service or product. Ever. It’s one of the worst forms of interruption marketing conceivable.

Just puttin’ it out there.

Kraft Comes Up With A Hot Idea

Tuesday, December 2nd, 2008

The New York Times reports on a nice piece of experiential marketing for Stove Top stuffing mix.