Barbara over at BP Media Relations gives me the heads up that media relations giant BurrellesLuce has published its year-end list of the top 100 U.S. newspapers (see ’em now before they fold!) plus the top 25 blogs, consumer magazines and social networking sites. Access a PDF of the full list here.

I’m not surprised that Huffington Post is the number-one blog, or that geekarati sites like Gizmodo, TechCrunch, Engadget and Ars Technica round out the top five. But I Can Haz Cheezburger? is number 13? Above Seth Godin and PostSecret and The Daily Dish? Egads. Okay, some of the I Can Haz celeb stuff is worth a chuckle. But still. Egads.

Takeaway for marketers: Look at the media properties at the top of these lists. Think about why they’re there. It may not always make good sense or reflect good taste, but there’s a reason for everything. Even lolcats.

This entry was posted on Wednesday, December 24th, 2008 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.