Lifehacker alerts us to the 10 most irritating phrases and 20 most hated cliches you should be avoiding at all costs going forward. Oops.
Takeaway for marketers: With all due respect, at the end of the day you can’t just talk the talk, you need to walk the walk. Oops again.
Over on The Daily Dish, Andrew Sullivan points to this lecture by Rupert Murdoch about the future of newspapers. Andrew calls out the money quote, but here’s the part of the money quote that matters most:
“We are moving from news papers to news brands.”
Bingo.
Newspapers aren’t going away, they’re evolving. There will always be news. It may not be thrown into the bushes every morning by a kid on a bike, but there will always be news. Smart journalists and commentators and publishers and marketers will evolve, too.
Takeaway for marketers: Evolve or die.
If so, are you getting all the speed you deserve? (I’m talking about more than just checking your speed at Speedtest.net.) Verizon recently doubled the download speed of their basic plan from 5 to 10 mbps, but they won’t upgrade you automatically. If you’ve been getting 5 mbps up to now you need to call them. But hey — how often can you double what you’re getting for the same money with just a phone call?
There’s a moment in the Family Guy episiode “Screwed the Pooch” when Peter, trying to find common ground with his rich father-in-law, looks at a copy of the New Yorker and sees a cartoon. He stares. Times passes. Night. Day. Night. Day. Finally: “Oh, I get it. That’s kinda funny.”
If you’ve ever been befuddled by New Yorker cartoons (and who hasn’t?), try the New Yorker’s own cartoon I.Q. test. Warning: The actual answers may befuddle you even further.
