The first Microsoft spot featuring Jerry Seinfeld and Bill Gates made no sense. The second spot ran 4-1/2 minutes online and started to flesh out the storyline so that it started to make sense.

Too little too late: AdAge reports that the campaign is history, replaced by one that aggressively attacks the PC stereotype so brilliantly developed in Apple’s Mac/PC ads — and starts with an image of "PC guy" John Hodgman.

"Sometimes when people are under stress, they hate to think, and it’s the time when they most need to think."
—Bill Clinton

Jonesing for an episode of I Dream of Jeannie or House? Wanna watch movies from Some Like It Hot to Dude, Where’s My Car?

Well, instead of watching it all over on Hulu you can now watch it all on IMDB. Information Week has the full story.

Bruce Clay Inc. has posted an article entitled The 7 Deadly Sins of Social Media that is a good read (and reality check) particularly for the CMO who wants to get involved in these sorts of online marketing tactics but doesn’t really quite know what’s involved.

Takeaway for marketers: There’s a lot more nuance to navigating social media than most people realize.

Given the choice, reports New York’s WCBS, 35 percent of BlackBerry users would choose their device over their dear.