Archive for September, 2008

MySpace Music

Thursday, September 25th, 2008

The Financial Times covers today’s launch of MySpace Music by setting up a MySpace vs. Apple showdown. I think the effect of the site on iTunes will be negligible. Where MySpace Music could have huge impact, though, is in the area of encouraging developing bands and breaking new acts.

C-Level Execs Can Aggravate, But — Yikes!

Wednesday, September 24th, 2008

CEO in India is murdered by irate factory workers.

The Call Of the Open Road

Tuesday, September 23rd, 2008

All kinds of reports this week, from AdAge to Daily Breeze to Countdown and others talking about the Honda Civic Musical Road.

It’s a stretch of road in California grooved in such a way that when you drive it at exactly 55 miles per hour you hear the William Tell Overture. Check out the YouTube video and judge for yourself.

Like so many new technologies, this one has a long way to go. But when they figure it out, imagine the possibilities: You’re driving along Route 66 and you hear … well, the “Theme from Route 66.” Maybe you’re headed down to the Jersey shore to hit the casinos and your tires start playing Springsteen’s “Atlantic City.” There are probably countless stretches of highway where Duane Eddy’s “40 Miles of Bad Road” would be appropriate.

But imagine if they really figure out this technology in a way that takes it all a few steps further so that words, not just sounds, could be created. Those rumble strips on the side of the road could scream, “Wake up, idiot!” Anyone driving 40 miles an hour in the fast lane could be told in no uncertain terms how they’re holding up traffic. The possibilities are endless!

Residents nearby have reportedly been complaining about the sounds and the road is being paved over today. No wonder our economy is tanking — American vision just isn’t what it used to be.

Error Or Excuse?

Monday, September 22nd, 2008

Like many Web marketers, I’m on a ton of mailing lists. While I’m not too fond of receiving 10 or 12 emails a day for pet nail trimmers and I have all the ink and toner I need, thank you, I like to see what email marketers are up to.

Every once in a while, though, I try and unsubscribe from an email list. Sometimes it’s because the list owner is just relentless and others it’s to see how smoothly the unsubscribe process goes. The last couple of times I did this, I wound up with error pages like the one you see above.

Which means one of two things. Either the list owners are terribly bad at maintaining those Web pages that help manage their lists or they’ve stumbled onto the great secret of email list deniability.

Think about it: You never have to take anyone off your email list because the unsubscribe function doesn’t work. (But hey: The unsubscribe link is there in the email, so at least it’s CAN-SPAM compliant.) Then if anyone manages to go through the effort of actually identifying who you are and complains? Oops! The page broke — don’t worry, we’ll fix it.

Meanwhile, your list never shrinks.

Sounds far-fetched? Maybe. But given the relative popularity of black hat SEO tactics, I wouldn’t be at all surprised to learn that a significant number of people handle their lists this way.

Takeaway for marketers: If your unsubscribe page is broken, fix it. If you’re playing games, stop it.

One Man’s Solution To the Economic Crisis

Sunday, September 21st, 2008

I love stories like this.