Keep the Horse In Front Of the Cart
September 30th, 2008
I’ve been a BzzAgent since shortly after the service began in 2001. Yesterday, I received an email asking me to join a new campaign. Typically this means completing a brief survey and then receiving materials in the mail. In this particular case? Well, here’s some text from page one of the survey:
To participate in this BzzCampaign and start receiving customized complete nutritional support, there is a fee of $129*. Through this campaign, you’ll save over $400 (a discount of 79%) on the Code Nutrition MyCode DNA Test™, Personalized RDA Report and 3 months of personalized supplements.
If this program is really worth more than $500, then you need to prove that to me first. Don’t ask me to dig into my wallet and grab my credit card when you’ve given me nothing but the broadest idea of what I’m getting for my money.
Takeaway for marketers: Price without context is pointless.
September 30th, 2008 at 4:10 pm
Just for posterity’s sake, here is all the information from that page. Perhaps there should be more detail, but you are only giving a portion of the picture:
Your distinct combination of diet, lifestyle and DNA creates a set of nutritional needs unique to you, which means taking a supplement formulated for just anyone isn’t very helpful. Code Nutrition knows that your optimum health relies on a precise blend of vitamins and micronutrients customized specifically for your needs — that’s why its personalized supplement formulas are based on a comprehensive analysis of your lifestyle and genetic coding. So go ahead, unlock your DNA.
To participate in this BzzCampaign and start receiving customized complete nutritional support, there is a fee of $129*. Through this campaign, you’ll save over $400 (a discount of 79%) on the Code Nutrition MyCode DNA Test™; and 3 months of personalized supplements. Want to learn more about why there’s a fee*
Code Nutrition’s Coded Essentials™ supplements are formulated to meet your nutritional needs in 5 areas important to your overall health:
• Utilization of B Vitamins (important for energy)
• Cholesterol Management
• Fat Intake & Metabolism
• Utilization of Vitamin D & Calcium (for immune system and bone health)
• Management of Oxidative Stress (helps reduce disease-causing free radicals)
• Coded Essentials are designed for your unique needs and genetic profile, resulting in maximum potency and effectiveness
• These blends of vitamins and micronutrients are the highest quality, pharmaceutical-grade supplements available
October 6th, 2008 at 8:14 am
Thanks, Cat.