The first Microsoft spot featuring Jerry Seinfeld and Bill Gates made no sense. The second spot ran 4-1/2 minutes online and started to flesh out the storyline so that it started to make sense.

Too little too late: AdAge reports that the campaign is history, replaced by one that aggressively attacks the PC stereotype so brilliantly developed in Apple’s Mac/PC ads — and starts with an image of "PC guy" John Hodgman.

This entry was posted on Saturday, September 20th, 2008 at 7:51 am and is filed under Internet Stuff, Marketing Stuff.