I’ve been a BzzAgent since shortly after the service began in 2001. Yesterday, I received an email asking me to join a new campaign. Typically this means completing a brief survey and then receiving materials in the mail. In this particular case? Well, here’s some text from page one of the survey:

To participate in this BzzCampaign and start receiving customized complete nutritional support, there is a fee of $129*. Through this campaign, you’ll save over $400 (a discount of 79%) on the Code Nutrition MyCode DNA Test™, Personalized RDA Report and 3 months of personalized supplements.

If this program is really worth more than $500, then you need to prove that to me first. Don’t ask me to dig into my wallet and grab my credit card when you’ve given me nothing but the broadest idea of what I’m getting for my money.

Takeaway for marketers: Price without context is pointless.

Fortune takes a look at ComScore, "the Internet company everyone loves to hate."

Want to know who drew the prescient cover of World’s Finest Comics #69? (It was Win Mortimer.)

Want to know which issues of Kid Colt Outlaw include artwork by Jack Kirby? (There were 41 of them.)

Want to dig into the history of the Silver Surfer and discuss the upcoming Silver Surfer movie? (Why not?!)

Comic Vine answers these questions and about a bazillion more. More than 100,000 comics and nearly a half-million images encompassing almost 45,000 characters are indexed. You have to be pretty hardcore to be looking for something that isn’t on this site.

We’re almost through the first decade of the 21st century — it’s about time we started making some progress on those jet packs we all imagined we’d have by now.

"Life isn’t meant to be easy. It’s hard to take being on the top — or on the bottom. I guess I’m something of a fatalist. You have to have a sense of history, I think, to survive some of these things… Life is one crisis after another."
—Richard Nixon