This article from AdAge reports on an interesting IAB study that notes:

"On average, the cost-per-thousand rates for network-sold inventory are less than a 10th the CPMs publishers were able to charge when selling it themselves."

That sound you hear on the advertiser side is moans, groans and online marketing plans being revisited as the CMOs call in the online marketing managers and say, "Go find a network that carries the same sites we’re placing individually so we can save 90 percent of our online budget."

This entry was posted on Monday, August 18th, 2008 at 8:09 am and is filed under Internet Stuff, Marketing Stuff.