We don’t pay attention to the ads running during The Olympics the way we do those running during The Super Bowl, but it bears noting: For a spot to stand out among yesterday’s singularly spectacular opening ceremony, it had to be pretty damn good.

United Airlines managed that difficult feat. You can click the embedded video above and get a rough idea of “Sea Orchestra,” one of three ads they’re debuting during the Olympics. To really appreciate the stunning animation at play here, though, catch it in HD on a big-screen. Superb.

This entry was posted on Saturday, August 9th, 2008 at 6:00 am and is filed under This 'n' That.