The Actor Behind the Ad, Part 1
Wednesday, July 16th, 2008
Wanna know more about that guy in the ubiquitous credit report commerciais? Here you go (it’ll be helpful if you can read French).
Archive for July, 2008
When You Care Enough To Hit Send
Tuesday, July 15th, 2008
If you haven’t seen someecards.com yet then you need to check it out now. The site does for e-cards what despair.com does for motivational posters. Great stuff.
Sorry, Investors
Monday, July 14th, 2008
It’s said that nine in 10 startup companies fail. Fast Company has assembled a pretty good list of 10 Web 2.0 Ideas That Failed that attaches a "Lesson Learned" to each idea. Take them to heart and maybe next time you’ll be part of the tenth.
The Electronic Newsboy Is Here
Sunday, July 13th, 2008
Are you curling up with the Sunday paper today or clicking around on the paper’s Web site while watching the morning gabfests?
Probably the latter. More people are eschewing print for the electronic newsboy all the time, which is why every newsroom from the New York Times on down is laying off staff. Readers are getting angry, too: One News & Observer reader in Durham, North Carolina, is suing the paper for cutting staff.
If you find the ongoing saga of the incredible shrinking print media interesting, you’ll love the July 2 entry in this blog by Jessica DaSilva, an intern at the Tampa Tribune. Seems she got the shorts of a lot of print journalists all up in a bunch when she reported on Tribune Editor in Chief Janet Coats dropping, as Jessica described it, “the reality bomb.”
“People need to stop looking at TBO.com as an add on to The Tampa Tribune,” she said. “The truth is that The Tampa Tribune is an add on to TBO.”
There it is in a nutshell: The Web is no longer an adjunct to the print media, it’s the other way around.
Us new media types have seen this coming for years. Some savvy papers have understood this for a while. Others are just now figuring it out. Those who don’t get it soon will be the first to shut down the presses entirely.
As rough as the newspaper business has been in recent years, it’s going to get an awful lot tougher.
Takeaway for marketers: Doing any local advertising? Make sure you’re doing more than getting your ad in the paper.
That’s A Lotta Fries
Saturday, July 12th, 2008
A free iPod is one thing (does anyone know anyone who ever really got one of those?), but here’s one marketing offer I don’t expect will be responded to by Morgan Spurlock .
