The Official Google Blog reported yesterday that they’ve reached an indexing milestone: 1,000,000,000,000 unique URLs.

"I must confess that I’ve never trusted the Web. I’ve always seen it as a coward’s tool. Where does it live? How do you hold it personally responsible? Can you put a distributed network of fiber-optic cable ‘on notice’? And is it male or female? In other words, can I challenge it to a fight?"
—Stephen Colbert

Watch this right now. Trust me: It’s four minutes and 32 seconds extremely well spent.

Takeaway for marketers: Which person in this video do you identify with the most? If it’s anyone on the client side, you’re in trouble.

DMNews writes about Starburst’s new "Share Something Juicy" campaign, and Digitas certainly did a stellar job of the visual design on the new Starburst site but I think they really missed out on something here.

What does "share something juicy" say to you? Does it suggest sharing Starburst with someone? Or does it suggest sharing some significant story, Web site, tidbit of information or piece of gossip?

Exactly. Starburst has approached this site as assuming someone is a Starburst fanatic and wants to watch a bunch of Starbust-related content. What it could have been is a site that facilitates what the Web is fundamentally all about — sharing information and jokes and cool stuff with each other — and Starburst could have gone along for the ride.

I can’t even find a "share this site" link that would let me easily (and entertainingly) forward a link to this site to a friend. What’s up with that?

Takeaway for marketers: Are you creating something that you want or something that your customers and potential customers might want?

This is just ridiculous.