If you’re the ad agency creating a commercial for the Zurich Chamber Orchestra, what do you focus on? Images of the musicians? The concert hall? Audiences? Nope: You focus on great emotions and come up with one of the most compelling spots you’ll see in a long, long time.

Please to enjoy: Uncyclopedia. Chickipedia. Dickipedia.

You pay your water bill based on how many gallons you use. You pay your electric bill based on how many kilowatts you use. Before too long, you’ll pay your Internet bill based on how many gigabytes you use — and Time Warner is taking a big step in that direction.

Seth Godin’s books are must reading for anyone involved in any dimension of marketing, so when he recommends four books worth your time, it’s worth noting … and maybe even giving your Amazon account a little workout.

If you’re a fan of buzzword blather, you’ll love this Techdirt post. When you’re done laughing be sure to visit Buzzword Hell .