Archive for June, 2008

Great Spots Du Jour

Tuesday, June 10th, 2008

Of the 3,000 or so marketing messages it’s been estimated we all see daily, my two favorites right now are the Coldplay iTunes spot (which looks absolutely spectacular in high-def on a 52-inch screen) and this commercial for Ocean City, Maryland. Watch them both: It’ll be two minutes well spent.

Takeaway for marketers: You can rise above the noise. All it takes is some smart creativity. It’s that simple … and that difficult.

Answering the Call To Action

Monday, June 9th, 2008

Over on NPR , Ian Chillag is doing everything marketers tell him he should be doing. This reminds me of one of those experiments where an adult tries to do everything a toddler does, but winds up physically exhausted after just a few hours.

You’ve Been Rickrolled

Sunday, June 8th, 2008

Rickrolling has reached Wonkette and the 2008 Presidential campaign under the blog post headline, "Michelle Obama Shock Tape: ‘God Damn You American Whitey’ " And if you don’t know what Rickrolling is, then click here. No, seriously.

The Spirit of Barnum Compels You!

Saturday, June 7th, 2008

AdRants alerts us to this Trendhunter.com listing of Top 40 publicity stunts. There no mention of P.T. Barnum , who pretty much invented this sort of thing, but it’s a fun list nonethless.

Quote o’ the Day

Friday, June 6th, 2008

"Public sentiment is everything. With public sentiment nothing can fail; without it nothing can succeed. He who molds public sentiment goes deeper than he who enacts statutes or decisions possible or impossible to execute."
Abraham Lincoln