Word of mouth is one thing. But when that word of mouth is analogous to the entire kindergarten schoolyard pointing at you and saying, "he’s a creep and he has cooties and stay away from him no matter what!" … well, that’s something else entirely. Clearly it’s a distinction that Spirit Airlines needs to learn.

Takeaway for marketers: It’s not just about creating buzz, it’s about creating the right kind of buzz. Duh.

This entry was posted on Monday, June 16th, 2008 at 6:46 am and is filed under Marketing Stuff, Marketing Takeaways.