Archive for April, 2008

Quote o’ the Day

Friday, April 25th, 2008

David Letterman

"There’s no business like show business, but there are several businesses like accounting."
David Letterman

Signs of the Apocalypse (#8,424 in a Continuing Series)

Thursday, April 24th, 2008

Will that be cash or charge?

Miley Cyrus is writing her memoir .

Okay, so she’s on track to become a billionaire midway through the next Presidential administration, but she’s 15. And she’s writing a memoir. At 15. Her memoir.

I’m just saying, that’s all.

Are You Tracking Deliverability?

Wednesday, April 23rd, 2008

Dude, where's my spam?

Lyris is, as DMNews reports , and they’re doing so by ISP. If you have a lot of Hotmail addresses on your opt-in email list, only about 57 percent of your email is getting through to your customers.

Takeaway for marketers: Are you thinking about ways to maximize delivery across all touchpoints? For example, when customers sign up for your email list, actively ask them to whitelist your "from" address.

Predatory Lending Association

Tuesday, April 22nd, 2008

The working poor are an exciting, fast growing demographic

"Dedicated to extracting maximum profit from the working poor by increasing payday loan fees and debt traps."

This is a terrific site that points up some disturbing realities.

ad:tech San Francisco

Monday, April 21st, 2008

ad:tech San Francisco wrapped up last Thursday. Get the skinny over here .