Lyris is, as DMNews reports , and they’re doing so by ISP. If you have a lot of Hotmail addresses on your opt-in email list, only about 57 percent of your email is getting through to your customers.

Takeaway for marketers: Are you thinking about ways to maximize delivery across all touchpoints? For example, when customers sign up for your email list, actively ask them to whitelist your "from" address.

This entry was posted on Wednesday, April 23rd, 2008 at 6:55 am and is filed under Marketing Stuff, Marketing Takeaways.