Dan Naden posts a pretty interesting article over on iMedia Connection that focuses on a coupla key analytics you’re probably overlooking, and that may have you looking at your Web site analytics — and your site — with a fresh eye.

Takeaway for marketers: It’s not just about page views and conversions. You need to take a broader view of how customers (and potential customers) are interacting with your Web presence.

eMarketer presents some interesting data about how cell phone users in the U.S. are starting to catch up to cell phone users in the rest of the world — by using their phones for more than just talking. Unfortunately, that too often happens while they’re also driving.

Yep, it’s time to move the clocks ahead already. But have you ever really thought about the origins and effects of DST?

For example: Many people believe that DST helps save energy, but a 2008 study examined electricity billing data in Indiana before and after it adopted DST in 2006, and concluded that DST increased electricity consumption by 1% to 4%, primarily due to extra afternoon cooling.

Or this: Clock shifts correlate with decreased economic efficiency. In 2000 the daylight-saving effect implied an estimated one-day loss of $31 billion on U.S. stock exchanges.

Gotta love Wikipedia for stuff like this.

When faced with an unhappy client, you may want to resort to firearms — like this hair stylist — but in most cases, it’s probably not a great idea.

“The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.”
—Bertrand Russell