David Pogue’s recent review of the Flip camcorder is well worth reading. Not only does he write about the most successful gadget you probably never heard of (I hadn’t — and it has 13 percent of the camcorder market, mainly because it’s perfect for the YouTube generation), but it’s an excellent object lesson in the KISS principle: keep it simple, stupid.

(Thanks to Gloria Nelson over on the EMF for the heads up on this one.)

This entry was posted on Thursday, March 27th, 2008 at 8:56 am and is filed under Marketing Stuff.