Dan Naden posts a pretty interesting article over on iMedia Connection that focuses on a coupla key analytics you’re probably overlooking, and that may have you looking at your Web site analytics — and your site — with a fresh eye.

Takeaway for marketers: It’s not just about page views and conversions. You need to take a broader view of how customers (and potential customers) are interacting with your Web presence.

This entry was posted on Tuesday, March 11th, 2008 at 8:52 am and is filed under Marketing Stuff, Marketing Takeaways.