This story would be a hoot, if only for this quote: “All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it.”

Takeaway for marketers: Semper ubi sub ubi.

Tomorrow’s Valentine’s Day, so it seems like as good a time as any to take a look at some of the “strangest and saddest attempts to link commerce and Valentine’s Day,” courtesy About.com.

You’ve probably been wondering where you can purchase that Seth Godin action figure that should be overlooking your desk between John Lennon and Spawn. Why, Archie McPhee, of course.

“What is marketing?” is a question that’s bound to cause a lively discussion on any professional forum.

The American Marketing Association recently revamped its own definition of “marketing.” You can read the old and new definition over here, and add your own thoughts to the discussion.

Sure, smart keyword advertising on Google is a clear first step in any online marketing effort. But as this eMarketer report suggests, you shouldn’t be dismissing the workhorse known as the online display ad, either.