It’s Oscar Sunday. It’s likely that the combination of Jon Stewart, well-rested writers and an 80th anniversary will deliver a better-than-average show. But if it’s awards you’re looking for, you should also be aware of The Razzies: I Know Who Killed Me swept the dishonors.
This Week In Tech episode 132 alerts us to a report from the Starcom MediaVest Group that notes this about banner ads: “heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.” Owtch.
Takeaway for marketers: As a tactic for generating potential sales, banners are even worse than you thought … though they may play a role in building brand awareness. After all, everyone knows not to punch the monkey, right?
“Talking about music is like dancing about architecture.”
—Elvis Costello
GoodSearch is an interesting idea: Powered by Yahoo!, it splits search revenue with registered charities and brings in about a penny per search for the charity.
As the GoodSearch site says: “For GoodSearch to succeed, it will take a major grassroots effort.” Indeed. But the payback potential is significant: GoodSearch estimates that a medium-sized charity with 1,000 supporters all using GoodSearch could rake in more than $22,000 per year.
Takeaway for marketers: Are you working with a non-profit? It couldn’t hurt to give GoodSearch a try — especially if you have a significant email membership list to help spread the word.
Scribd is a pretty cool site that I stumbled upon while looking for something else and came across this list of the 10 most overrated business books, which pretty much nails it — at least for the ones I’ve read or skimmed.
What Scribd aspires to be is … well, let’s use the SAT analogy: Scribd is to documents as YouTube is to video. I don’t know how I missed this site until now, but it’s an interesting one.
Poke around. Run some searches. Before long, you’ll find interesting stuff like The Devil’s Dictionary … or Paladin of the Lost Hour by Harlan Ellison … or this Monkees comic book from 1967 … or this Pew research report on Web 2.0 … or … well, you get the idea. Lotsa stuff across a broad range of topics.
