This Week In Tech episode 132 alerts us to a report from the Starcom MediaVest Group that notes this about banner ads: “heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.” Owtch.

Takeaway for marketers: As a tactic for generating potential sales, banners are even worse than you thought … though they may play a role in building brand awareness. After all, everyone knows not to punch the monkey, right?

This entry was posted on Saturday, February 23rd, 2008 at 11:59 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.