GoodSearch is an interesting idea: Powered by Yahoo!, it splits search revenue with registered charities and brings in about a penny per search for the charity.

As the GoodSearch site says: “For GoodSearch to succeed, it will take a major grassroots effort.” Indeed. But the payback potential is significant: GoodSearch estimates that a medium-sized charity with 1,000 supporters all using GoodSearch could rake in more than $22,000 per year.

Takeaway for marketers: Are you working with a non-profit? It couldn’t hurt to give GoodSearch a try — especially if you have a significant email membership list to help spread the word.

This entry was posted on Thursday, February 21st, 2008 at 11:15 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.