This story would be a hoot, if only for this quote: “All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it.”

Takeaway for marketers: Semper ubi sub ubi.

This entry was posted on Thursday, February 14th, 2008 at 3:30 pm and is filed under Marketing Stuff, Marketing Takeaways.