Saw the spot on House last night. What a great idea.

An interesting take from cranky geek John C. Dvorak over on the PCMag site.

… Mark Zuckerberg’s response to the Facebook mess regarding Beacon is worth reading. It’s a great example of corporate transparency in the face of a business PR debacle.

Of course, when Facebook has to mea culpa just a year ago with a blog post that begins, “We really messed this one up,” one wonders whether the phrase “those who ignore the past are condemned to repeat it” has any resonance over there.

Takeaway for marketers: Be transparent. Oh, and learn from your mistakes.

“I have to read all your crap, can’t you read mine?”

That’s the core of this CrunchGear article, forwarded to me by publicist extraordinaire Barbara Pflughaupt. There’s an awful lot of common sense in there for anyone working in media relations, online or off. This one from Silicon Valley Watcher is pretty good, too.

Takeaway for marketers: Read the crap, then send the release.

“What’s to be scared of in life? In the end, it’s all the same.”
—Francis Ford Coppola