Last year, Charmin got a ton of press for opening luxury bathrooms in Times Square during the holiday season. This year, they set up the bathrooms again, but faced a real PR problem: How do you get the same (or similar) level of ink, pixels and video?

The answer: Find someone to get married in one of the bathrooms wearing a wedding dress made of Charmin. I don’t know whether or not it gets anyone to change their mind and reach for Charmin while they’re walking the paper good aisle, but there probably isn’t an editor worth his or her human interest salt that’s gonna pass up that story.

Then again, maybe the human interest isn’t all that interesting: As of this writing, the YouTube video clip only has 2,218 views, about one percent of the traffic of this video of someone making a duct tape purse.

This entry was posted on Saturday, December 22nd, 2007 at 6:00 am and is filed under Marketing Stuff.