Transparency. Authenticity. Humility. Simplicity. Inspiring. Personality. Stories. Consistency. Flexibility. Receptivity.

These are the 10 key principles to guide brand strategy, according to Max Kalehoff in this Online Spin column. Click on over and see how your brand measures up on a point-by-point basis.

This entry was posted on Monday, December 17th, 2007 at 9:14 am and is filed under Marketing Stuff.