… Mark Zuckerberg’s response to the Facebook mess regarding Beacon is worth reading. It’s a great example of corporate transparency in the face of a business PR debacle.

Of course, when Facebook has to mea culpa just a year ago with a blog post that begins, “We really messed this one up,” one wonders whether the phrase “those who ignore the past are condemned to repeat it” has any resonance over there.

Takeaway for marketers: Be transparent. Oh, and learn from your mistakes.

This entry was posted on Sunday, December 9th, 2007 at 10:29 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.