“I have to read all your crap, can’t you read mine?”

That’s the core of this CrunchGear article, forwarded to me by publicist extraordinaire Barbara Pflughaupt. There’s an awful lot of common sense in there for anyone working in media relations, online or off. This one from Silicon Valley Watcher is pretty good, too.

Takeaway for marketers: Read the crap, then send the release.

This entry was posted on Saturday, December 8th, 2007 at 9:50 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.