Archive for November, 2007

Maximum Strength! Clinically Proven!

Monday, November 5th, 2007

Now in easy-to-apply cream!

This video from Agency Fusion runs a bit long, but you know you could use a few laughs on a Monday morning.

Web 2.0: All Buzz, No Bucks?

Sunday, November 4th, 2007

Web 2.0 will conquer the marketing world! Uh, maybe not.

I like that the Wikipedia definition of “Web 2.0” includes the phrase “a perceived second generation of Web-based communities and hosted services” right up front, “perceived” being the key word.

Because despite all the breathless buzzwording surrounding its use, “Web 2.0” represents an evolution of the Web, not a revolution. Nevertheless, as eMarketer points out, it’s a point in the Web’s evolution that may be generating a lot of attention, but it’s not generating a lot of advertising dollars.

It Was Truthy While It Lasted

Saturday, November 3rd, 2007

One of the great ad buys of the year

It’s a shame that Stephen Colbert’s aspirations to land a spot on the South Carolina Presidential ballots have been halted. He only had a brief time to shine the light of truthiness into the campaign process. It would undoubtedly have been both satirically fun and genuinely enlightening to have followed his journey right up to Election Day.

Worst of all, from a marketing perspective, the most brilliant product placement of the year has come to an end, too.

Quote o’ the Day

Friday, November 2nd, 2007

Duke Ellington

“There are two kinds of worries — those you can do something about and those you can’t. Don’t spend any time on the latter.”
Duke Ellington

Still Another Reason To Hate Apple

Thursday, November 1st, 2007

Come on, Apple: I just wanna play some Sudoku!

About a month ago, I griped about the absurdity of being unable to remove games from my iTunes shopping cart. Well, the other day I fired up my iTunes and was prompted to buy the very game I wanted, so I thought maybe the problem had been resolved.

No dice. The same error message appeared. However, I noticed on the product page that there was a gifting function. Aha! A workaround! I’ll gift the game to myself then simply redeem the iTunes code. In no time I’ll have the game I want on my shiny new iPod.

The plan seemed foolproof … until I tried to redeem my code and got an error message: “This code has already been used.” Really? Not by me, it hasn’t

Wow. I can’t believe I’m alone in this sort of maze of aggravation and general inability to purchase something. Imagine Apple’s stock price if people could actually buy stuff when they wanted!