“Beyond the typical Internet, billboard, magazine, newspaper, television, and radio ads, the network also employed cutting-edge guerrilla marketing techniques, including a sticker campaign, personal canvassing, and 14,000 urinal communicators installed in public restrooms across the U.S.”

Brilliant.

Takeaway for marketers: As Larry Gelbart has said, most jokes carry a bitter truth.

This entry was posted on Tuesday, November 27th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.