The Cluetrain Manifesto said it well back in 1999, and big companies and C-level executives are starting to wake up to the idea: Markets are conversations. And sure as “viral marketing” and “social networking” and “Web 2.0” have become (largely) misunderstood and (generally) useless buzzwords, look for “conversational marketing” to become the buzzword of 2008.

Takeaway for marketers: Dig beneath the surface of the buzzword. Read the Manifesto, or check out smart blogs like Age of Conversation.

This entry was posted on Tuesday, November 13th, 2007 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.