The New York Times ran this interesting piece suggesting that Facebook’s new ad platform “may be illegal under a 100-year-old New York privacy law.”

Undoubtedly there will be some legal issues involved with Facebook’s ad plan, and a “cyber superbug” or two similar to what hit MySpace this week can make things pretty ugly pretty quickly.

But beyond New York State law, I suspect Facebook may bump up against federal laws, too. Do Facebook Social Ads qualify as buzz marketing? In the eyes of some, probably. And given the large population of Facebook users who are minors, the FTC might have something to say about it.

Here’s a link to a Chief Marketer piece about buzz marketing that may get you thinking about Facebook ads in a slightly different way.

This entry was posted on Saturday, November 10th, 2007 at 10:28 am and is filed under Internet Stuff, Marketing Stuff, Social Media.