It’s time once again for ad:tech New York and once again I’ll be blogging it for AdRants over on the ad:tech blog. (Thanks, Steve.) I’ll update this post with news from the show as it develops.

UPDATE: The show is set up a little differently this year, with today being the last day of the exhibit hall, and most of the presentations back-loaded into tomorrow and Thursday. That makes today a good day to spend time in the exhibit hall, which is overflowing with ad networks, lead generators, ad networks, affiliate marketers and ad networks, all punctuated — quite literally — by Matthew Lesko, the infomercial dude in the suit covered with question marks who was clearly looking for new ways to help spread the word about free money and government grants.

Overheard on the exhibit floor (all quotes guaranteed authentic): “We can build a customized solution” . . . “Oh, yeah, we’re involved in that stuff all the time” . . . “So, it’s all performance-based?” “Ummmmm” . . . “When it really comes down to it, it’s all the same thing” . . . “Like anything else, it just takes a media kit, I guess” . . . “I’m formerly with AOL.”

This entry was posted on Tuesday, November 6th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.