I like that the Wikipedia definition of “Web 2.0” includes the phrase “a perceived second generation of Web-based communities and hosted services” right up front, “perceived” being the key word.

Because despite all the breathless buzzwording surrounding its use, “Web 2.0” represents an evolution of the Web, not a revolution. Nevertheless, as eMarketer points out, it’s a point in the Web’s evolution that may be generating a lot of attention, but it’s not generating a lot of advertising dollars.

This entry was posted on Sunday, November 4th, 2007 at 10:17 am and is filed under Internet Stuff, Marketing Stuff.