Adrants alerts us to a pretty creative piece of online “advertising” in which Wendy’s takes over the home page of Heavy.com (self-described as “one of the web’s leading consumer video companies and the leader for 18-34 year old males”) today for 12 hours.

Takeaway for marketers: Thinking online? Think outside the banner.

This entry was posted on Wednesday, October 17th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.