Stanley Bing is a terrific writer, and his recent column on social networking, “Why I Refuse To Join MySpace,” is a good read. He’s also, I think, on the mark when he says:

“I think the things exploded into life when young people called out for a digital space where their every thought, movement and taste would not be exploited by the big boomer sales machine, where they could talk to each other in a virtually mercantile-free zone. Now here come all the boomers to ruin it all.”

Takeaway for marketers: Are you getting involved in that social network to exploit or enhance?

This entry was posted on Sunday, October 14th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.