I had the pleasure of meeting Dr. Jim Bower at the Ypulse Tween Mashup the other day. He’s the CEO of Whyville who takes a very thoughtful approach to what he’s doing (if that sounds intriguing, check out this Internet Marketing Voodoo podcast for more).

During a panel discussion in which he was participating, Dr. Bower made a terrific comment about Whyville that was both pithy and brilliant in how it separates Whyville’s strategy from the strategies of so many other communities and virtual worlds out there:

“We’re not interested in eyeballs, we’re interested in eyeballs connected to brains.”

Takeaway for marketers: How does that quote resonate with what your business is up to online?

This entry was posted on Monday, October 1st, 2007 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.