BizReport reports on Google enabling AdWords for mobile search. I suspect the opt-out figures will be enormous once people start to experience it. Trying to replicate the Web ad model on the handset is bound to result in a lot of angry cell phone users. Or, rather, angrier cell phone users, since there’s plenty to be angry about as it is.

Plus, a cell phone is a much more personal experience than a computer screen. Phone users will not be as tolerant of ads on handsets as Internet users are of ads on Web pages. At least, I don’t think they’ll be. We’ll see before too long, though.

Meanwhile, here’s a rhetorical question: What’s the difference between opting out of AdWords on your phone and opting out of AdWords on your browser via something like AdBlock plus? Hmmmmm.

This entry was posted on Wednesday, September 19th, 2007 at 6:00 am and is filed under Marketing Stuff.