Over on the latest JOHO, David Weinberger noodles a bit on the idea that all norms on the Web will be “forever in flux.”

I think he’s on to something that will be the case for at least for the next decade or two, and I think it reaches beyond snarkiness and sarcasm and social norms all the way to business plans.

Because as the online norms constantly (and necessarily) change, so too must the ways in which companies interact with those norms. Yesterday’s Big Damn Deal can easily become tomorrow’s *yawn* Big Deal before you can say “return on investment.”

Takeaway for marketers: Online, it’s all about being nimble and responsive. Is your company wearing running sneakers or cement shoes?

This entry was posted on Sunday, September 2nd, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Takeaways.