I’ve been meaning for a while to link to this article I wrote for the Experiential Marketing Forum which I don’t blog about enough. EMF and Swivel Media founder Erik Hauser was kind enough to post the piece, which I think makes a pretty important point.

Takeaway for marketers: Avoid the Ralphie moment.

This entry was posted on Saturday, July 28th, 2007 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.