Magazines like Uncut and Mojo have been doing it for years: Buy a magazine, get a CD.

Today, The Daily Mail in London is getting in on the act. Everyone who buys a copy of the paper will receive a copy of Prince’s new CD, Planet Earth.

Prince says he wants to revolutionize the music industry, but it’s too late for that: Napster, iTunes and BitTorrent (among a few hundred other services) have been doing that for years.

Still and all, it’s a good move for Prince, who gets plenty of press and a lot more ears listening to his music than might otherwise be the case. It’s a shame he didn’t take it all the way, though: MP3s of the album’s songs should have been made available today on the Daily Mail Web site.

This entry was posted on Sunday, July 15th, 2007 at 6:00 am and is filed under Marketing Stuff.