When you’re a corporate CEO like, say, John Mackey of Whole Foods, you need to be careful about what you say online … no matter what name you use.

Takeaway for marketers: “Markets are conversations” is Cluetrain 101. If you’re going to enter the conversation, be up front about it or stay out.

JULY 17 UPDATE: “I’m very sorry.”

This entry was posted on Saturday, July 14th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.