I like what Erik Hauser says over here on ChiefMarketer.com about consumer-generated content. The fad is slipping. The marketing waters are once again seeking their own level. And so it goes with every new Internet trend.

In his closing paragraph Erik notes that creating good advertising is still a valuable professional skill. In doing so he writes, “Great singers don’t come along every day, and great creative directors are just as rare.”

To which I’d add great editors are equally rare, and becoming more important all the time: With the virtually infinite content out there (consumer-generated and otherwise), it will be the talented editors who can smartly aggregate and package the best and most relevant content in a way that makes sense and, ultimately, makes money.

Takeaway for marketers: Many have ideas. Few have good ideas. Fewer still can recognize good ideas when they see them.

You might have heard about the new Google street view functionality through this story about a guy caught peeing on the side of the road. But that guy is just one of hundreds of odd, mundane and occasionally interesting things caught by Google’s street view cameras. See 401 (and counting) of them over on streetviewr.

This New York times article the other day explains how online sales are losing steam and that “consumers seem to be experiencing Internet fatigue and are changing their buying habits.”

This comes just a few weeks after CNN.com reported that online sales in 2007 “are forecast to jump 19.1 percent” in 2007.

Alrighty then.

According to Wikipedia, “the first modern Father’s Day celebration was held on July 5, 1908, in Fairmont, West Virginia. It was first celebrated as a church service at Williams Memorial Methodist Episcopal Church South, now known as Central United Methodist Church.” The holiday was officially recognized in 1972, during the Nixon administration.

On the eve of Father’s Day comes this story that Paris Hilton’s father is planning a Las Vegas party to celebrate her release from prison.

From the MSNBC story: “According to the New York Post, Rick is asking a $50,000 fee for Paris’ appearance as well as accommodations and flights for guests to be paid for by the venue.”

So on the eve of Father’s Day, and as the parent of a teenage son and a teenage daughter, allow me to offer this timely tidbit of fatherly advice:

If you don’t want the world to treat your daughter like a whore, stop acting like her pimp.

Happy Father’s Day, Dick … uh, Rick.