Bryan Eisenberg presents this very good article about Web copy over on ClickZ. It’s well worth your attention if you’re involved with words online: writing them, editing them — heck, even reading them.

Takeaway for marketers: It’s tough enough for professional writers to agree on whether short copy, long copy, this copy or that copy is the right copy. When everyone thinks they can write, and when so many people get involved in the copy review and approval process, is it any wonder that marketing messages get muddled by the time they reach the customer?

This entry was posted on Saturday, June 9th, 2007 at 7:57 am and is filed under Marketing Stuff, Marketing Takeaways.