This blog post from Marketing Pilgrim, this blog post from PC World and this blog post from Seer Interactive make for some pretty heavy reading, but if you’re concerned about SEO issues they’re worth your time.

(And it all probably has something to do with why Google annoyingly moved their Web, Images, Video, etc. links from above the text field to the top left of the page.)

Takeaway for marketers: Google is changing their search algorithm in a major way that will, in turn, change their search results page in a major way. Prepare to take a fresh look at your SEO and SEM efforts.

Looking for your landing pages to sell more? Who isn’t?

Copyblogger presents this list of copy tips for maximizing every syllable on your landing page. Much of it is common sense, or should be.

Taking the time to ask whether your landing page is addressing these issues correctly is time well spent, particularly if you do something about it when there’s a problem.

Takeaway for marketers: Get to the point. Stay there.

I’m probably behind the curve on this one, but this article is the first place I’ve seen the term “silver surfers” used to describe Internet users age 55 and up. As an old school Marvel fan, I like it.

“Love seems the swiftest, but it is the slowest of all growths. No man or woman really knows what perfect love is until they have been married a quarter of a century.”
—Mark Twain

Time suck alert: When it comes to online interaction with a brand, it doesn’t get much better than Planet M&Ms, which lets you do a bunch of stuff. You’ll probably get hooked on customizing M&Ms (plain or peanut). It’s fun to see how close you can match the look of an M&M to the look of someone you know.

Takeaway for marketers: It’s not about slapping an ad on the Web page, it’s about enhancing someone’s online experience.