Time suck alert: When it comes to online interaction with a brand, it doesn’t get much better than Planet M&Ms, which lets you do a bunch of stuff. You’ll probably get hooked on customizing M&Ms (plain or peanut). It’s fun to see how close you can match the look of an M&M to the look of someone you know.

Takeaway for marketers: It’s not about slapping an ad on the Web page, it’s about enhancing someone’s online experience.

This entry was posted on Thursday, May 17th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Takeaways.