I’ve been meaning to link to this New York magazine article since it came out a few months ago. It’s a long read, but it’s very worthwhile. It’s fundamentally about the notions of freedom and privacy online, but I think it also says a lot about why MySpace and YouTube are as popular as they are and where digital media is headed in the years ahead.

Takeaway for marketers: The digital generation wants you to be as transparent to them as they are to the world.

This entry was posted on Sunday, May 6th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.