This post from Kevin Rose over on the Digg blog is remarkable. This one from Jay Adelson is important reading, too.

In a nutshell: Stories on Digg were posted that included a key to hack protected content on HD-DVDs. Digg removed the stories. Geekerati outrage ensued. And now: Stories with the information will no longer be removed. Writes Kevin:

“You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be. If we lose, then what the hell, at least we died trying.”

Talk about the users owning the brand: At Digg, the community not only dictates the content, they dictate the direction of the company response in the face of a major legal challenge. This is Business 2.0 in action, and I’m not referring to the magazine.

MAY 2 UPDATE: Here’s a Financial Times article about all this.

This entry was posted on Wednesday, May 2nd, 2007 at 8:20 am and is filed under Internet Stuff, Social Media.